UX & Multidisciplinary designer
VMS, a startup in the acoustic engineering and consulting space approached me to craft their brand identity, website, digital product design and consult on early-stage product development.
Conduct lean research to develop an understanding of the construction industry
Unpack how customers use and interact with the service
Explore ways to improve business operations
Deliver a minimum viable product, service or solution to address the problem space
A human-centred design methodology was used to gain insight into the construction and acoustic engineering space from the lens of customers, stakeholders and business owners across digital touchpoints.
The Process of Design Squiggle by Damien Newman, thedesignsquiggle.com
Themes & insight development
User & task flows
Visual design and brand guide
To understand the wants, needs and motivations of those who use acoustic engineering services, various participants and stakeholders were interviewed, with careful consideration to context, and when they would engage professional services.
Initial observations revealed that competitor websites were targeted to the 'in office, at desk' project manager.
After some user research, it was found that construction workers and on-site staff were often reactionary when needing acoustic management on-site, and thus quick action was required.
The solution, a mobile-first approach, directly targeting the 'onsite' project manager, offering clear messaging, service description and call to action.
After operating for one year, the VMS team decided to review their product and service delivery, looking for opportunities for change and innovation.
From this review, remote live monitoring equipment with client login was birthed.
I was tasked to provide top-level wireframes of how this new service would function.
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