CLIENT

VMS

MY ROLE

UX & Multidisciplinary designer

SUMMARY

VMS, a startup in the acoustic engineering and consulting space approached me to craft their brand identity, website, digital product design and consult on early-stage product development.

PROJECT GOALS

Conduct lean research to develop an understanding of the construction industry

Unpack how customers use and interact with the service

Explore ways to improve business operations

Deliver a minimum viable product, service or solution to address the problem space

Assess competitors

THE APPROACH

A human-centred design methodology was used to gain insight into the construction and acoustic engineering space from the lens of customers, stakeholders and business owners across digital touchpoints.

THE PROCESS

The Process of Design Squiggle by Damien Newman, thedesignsquiggle.com

Assumptions

Discover

Define

Develop

Deliver

Assumption mapping

Research plan

Discussion guide

User interviews

Competitor analysis

Affinity mapping

Themes & insight development

User & task flows

Initial sketches

Lofi wireframes

Prototyping

Usability testing

User feedback

Iterations

Hifi wireframes

Visual design and brand guide

WEBSITE

THE APPROACH

To understand the wants, needs and motivations of those who use acoustic engineering services, various participants and stakeholders were interviewed, with careful consideration to context, and when they would engage professional services.

FINDINGS

Initial observations revealed that competitor websites were targeted to the 'in office, at desk' project manager.

After some user research, it was found that construction workers and on-site staff were often reactionary when needing acoustic management on-site, and thus quick action was required.

The solution, a mobile-first approach, directly targeting the 'onsite' project manager, offering clear messaging, service description and call to action.